Kicking Asphalt

campaign, graphic design for lululemon

 
 

The Kicking Asphalt 1/2 zip was produced for a weeklies campaign. The campaign focused on the sweat wicking mid layer made to keep you warm for those early morning outdoor workouts with your crew.

 
 
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Art Direction: Marcus McLaughlin

Assistant Art Direction & Concepting: Catherine Plouffe

My Role: Graphic Design, Production

Photographer: Kezia Nathe & Miles Clark

Stylist: Araceli

Platform: Lululemon website, Pinterest,
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