Kicking Asphalt

campaign, graphic design for lululemon


The Kicking Asphalt 1/2 zip was produced for a weeklies campaign. The campaign focused on the sweat wicking mid layer made to keep you warm for those early morning outdoor workouts with your crew.


Art Direction: Marcus McLaughlin

Assistant Art Direction & Concepting: Catherine Plouffe

My Role: Graphic Design, Production

Photographer: Kezia Nathe & Miles Clark

Stylist: Araceli

Platform: Lululemon website, Pinterest,
Facebook, Twitter, Instagram