SeaWheeze Half Marathon

branding, packaging, event design for lululemon x seawheeze


SeaWheeze Half Marathon is an annual half-marathon hosted in Vancouver, B.C. by lululemon. A year long project with the mission of creating the most memorable experience for our guests drawing inspiration from James Bond and the rugged West Coastline. Over 10,000 runners across North America crossed the finish line.


Art Direction: Steve Cousins

My Role: Concepting, Graphic Design, Production, Art Direction
in collaboration with Matt Redway

Photography: Kate Fearnall & Kezia Nathe

Cinematographer: Bill Hardman

Platform: Event, Social, Website, Product