Cadence Crusher Tight

campaign, graphic design for lululemon


The Cadence Crusher Tight was produced for a weeklies campaign at lululemon. The campaign focused on the reflectivity and warmth the tight offered for cold weather runs. We created a backdrop with hundreds of little reflective dots which mimicked the reflective detail.


Art Direction: Marcus McLaughlin

My Role: Concepting, On set art direction, graphic design, production

Photographer: Miles Clark

Stylist: Erin Johnson

Platform: Lululemon website, Pinterest,
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