Kotn
The ‘u-pick’ summer bounty sale was inspired by Ontario summers. The overall creative direction was inspired by fruit stands and in season produce. The graphic language mixed hand drawn illustration with the Kotn brand font. The campaign imagery incorporated seasonal produce alongside sale apparel to help the items feel fresh for customers.
Art Director & Producer: Kate Fearnall
Graphic Designer: Margot Fabre
Photographer: Dani Reynolds
Prop Stylist: Dani Reynolds
Copywriter: Naomi Nachmani
Campaign Tone & Feel
Styling & Prop Direction
Final Campaign Imagery
Graphic Language
Website Homepage
Further Markdowns
Paid Ads
