Lululemon
Icelandic Fair Isle sweaters inspired a limited edition Cyber Monday print. The campaign celebrated this unique Icelandic print through the use of hand torn collage design. I was responsible for the concept, ideation and on set art direction for this limited edition collection. This campaign broke the all time one day sales record for Lululemon.
Art Director: Kristen Iamartino
Senior Graphic Designer: Kate Fearnall
Photographer: Miles Clarke
Copywriter: Cayley Thorson
Stylist: Nina Maidment
Producer: Ruby Vizcarra
Campaign Imagery
Homepage, Product Launch
Process Video
