Lululemon


The Kicking Asphalt 1/2 zip campaign focused on the sweat wicking mid layer, made to keep you warm for those early morning workouts with your crew.

Art Director: Marcus McLaughlin
Assistant Art Director: Catherine Plouffe
Art Direction, Graphic Design, Production: Kate Fearnall
Photographer: Kezia Nathe & Miles Clark
Videographer: Jon Chiang


Campaign Video & Imagery

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Website Homepage

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Product Launch, Email

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Additional Website Assets

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Social

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