Lululemon


The Seawheeze Half Marathon is a world class half-marathon hosted annually in Vancouver, B.C. by Lululemon. Seawheeze was a year long project with the mission of creating the most memorable experience for all participants. In the year I was involved the inspiration for the event came from both James Bond 007 and the rugged west coastline of British Columbia, Canada the home of Lululemon.


Art Director: Steve Cousins
Graphic Designer: Kate Fearnall & Matt Redway
Copywriter: Liz Hammond
Portfolio Photography: Kate Fearnall
Event Photographer: Kezia Nathe
Cinematographer: Bill Hardman
Producer & Project Manager: Jen Anstee


Brand Identity, Custom word mark

Custom SeaWheeze product logo

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Registration Website


Half Marathon Course Map

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Custom runner swag

 
 

Limited edition SeaWheeze Half Marathon shorts were mailed to all runners in a top secret reusable manilla envelope.

 
 
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Custom Shopping Bag

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Runner Gym Bag

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Product Hangtag

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Limited Edition SeaWheeze Product

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Employee/Volunteer Uniform

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Finishing Medal

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Event Photos & Recap Video

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Social

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Custom SeaWheeze Brew

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The Sunset Festival (Post race concert)

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