Afterpay
The team at AfterPay hired me as a freelance Art Director to lead their comprehensive, evergreen brand refresh photo and video campaign that launched in 2024.
The task
Create compelling imagery that felt ownable, storied, deeply human, and authentically in-the-moment. This approach was designed to break away from the brand’s traditional, more clinical tech look and feel.
We shot for three full days on location throughout the vibrant and diverse settings of New York City and Long Island, capturing a fresh and dynamic visual narrative for the brand.
Creative Director: Megie Rose Repp
Art Director: Kate Fearnall
Photographer: Brittney Christie
Photo Assistants & Lighting Tech: Kendall Pack, Angel Castro, Nick Noga, Ashton Herman
Video: Jimmy Liu Nyeango
Executive Producer: Cynthia Cohen, Right Arm Productions
Production Coordinator: Stephanie Sauer
Production Assistants: Jon Scala, Sebastian Geraci, Tyler Ruvo
Props: Megan Czerwinski
Wardrobe Stylist: Angelica Nelson
Wardrobe Assistant: Anna Reece
Hair: Frankie Foye
Hair Assistant: Taisha Paquiot
Makeup: Linda Gradin
Makeup Assistants: Jennifer Greene, Seiya Libuchi
Campaign Tone & Feel
Video Direction & Casting
Locations
Styling & Props Brief
